Accessibility is now the single most important consideration when developing your online presence, by making your site user friendly you automatically increase its popularity amongst search engines, the amount of visitors who find what they’re looking for (which will lead to repeat visits) and the overall user experience. By working to strict guidelines set out by the World Wide Web Consortium (W3C) It is possible to create a beautiful design, with a truly encapsulating and functional user experience.

Further to this, accessible web site design extends to how your site will be seen accross a variety of different platforms and technologies. Many disabled users use assistive technologies such as screen readers to aid in their use of the internet - It is your responsibility as a service provider to ensure your website is accessible to all, this is a legal requirement!